Digital Strategy & Planning
At The True Fame Media
our Digital Strategy & Planning service is the foundation for every successful online presence. We don't believe in one-size-fits-all plans. Instead, we build custom digital strategies tailored to your specific business goals, target audience, industry trends, and current digital footprint.
Our service is ideal for startups, small businesses, and growing brands that want to build a powerful, consistent, and goal-driven online presence across all digital channels.
What’s Included in Our Digital Strategy & Planning Services
Brand & Market Analysis
We begin by understanding your business from the inside out. This includes:
Analyzing your current digital presence
Identifying your strengths, weaknesses, opportunities, and threats (SWOT)
Studying your competitors and target market behavior
Goal Setting & Audience Targeting
Based on insights, we define clear digital goals like:
Lead generation
Social media growth
Website traffic
Online visibility
We then define and segment your ideal target audience for precise messaging.
Channel Strategy & Content Planning
We select the most effective platforms for your business (Instagram, YouTube, Facebook, Google, etc.) and create a content marketing calendar:
What to post
When to post
Which platforms to use
Campaign themes & creatives
SEO & Paid Media Planning
We design strategies that combine organic growth with paid advertising:
Keyword & SEO strategy
Google Ads & Meta Ads plan
Budget planning & bidding strategies
Retargeting and funnel optimization
Performance Metrics & Tracking
Every plan includes clearly defined KPIs to track performance:
Engagement rate
Conversion rate
Cost-per-click (CPC) / Return on Ad Spend (ROAS)
Follower growth, reach, and more
We also provide monthly/quarterly reports so you know how every rupee is working for your brand.
Why It Matters
Without a strategy, marketing is just noise. Our approach brings clarity, creativity, and consistency to your brand’s digital presence — helping you grow with confidence.